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Summary
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
Details
- Title Business Analytics
- Author James Evans
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 664
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2015-01
- ISBN 9780321997821 / 0321997824
- Weight 2.58 lbs (1.17 kg)
- Dimensions 10 x 8.05 x 1.2 in (25.40 x 20.45 x 3.05 cm)
- Library of Congress subjects Strategic planning, Business planning
- Library of Congress Catalog Number 2014017342
- Dewey Decimal Code 658.401
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