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Brands: The New Wealth Creators
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Brands: The New Wealth Creators Paperback - 1997

by S. Hart (Editor); J. Murphy (Editor)


From the publisher

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Details

  • Title Brands: The New Wealth Creators
  • Author S. Hart (Editor); J. Murphy (Editor)
  • Binding Paperback
  • Edition Paperback
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher MacMillan
  • Date 1997-11-14
  • ISBN 9780333659090 / 0333659090
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 9.21 x 6.14 x 0.53 in (23.39 x 15.60 x 1.35 cm)
  • Dewey Decimal Code 001

About the author

ADRIAN ROOM - the Names Society PAMELA ROBERTSON - Interbrand CHRIS LIGHTFOOT - Interbrand RICHARD GERSTMAN - Gerstman & Meyers KATRIONA CAMPBELL - Interbrand SIMON MOTTRAM - Interbrand JANET FOGG - Markforce Associates VINCENT CARRATU - Carratu International ALEX BATCHELOR - Interbrand RAYMOND PERRIER - Interbrand ANDREW TAYLOR - Executive Vice President, McDonald's UK BILL TRAGOS - Chairman CEO, TBWA International JOHN MURRAY - Mars MICHAEL JARY - OC & C Strategy Consultants ANDREW WILEMAN - OC & C Strategy Consultants JOE POPE - ENZA DAVID CULLWICK - Ernst & Young JO KENNELLY - Ernst & Young ANDY MILLIGAN - Interbrand DAVID ANDREW - Interbrand Pacific ANDREW SETH - The Added Value Company
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Brands: The New Wealth Creators
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Brands: The New Wealth Creators

by Hart S.; Murphy J

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ISBN 10 / ISBN 13
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Brands: The New Wealth Creators
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Brands: The New Wealth Creators

by Hart, S. and Murphy, J. (eds)

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ISBN 10 / ISBN 13
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Macmillan Business, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780333659090
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Brands: The New Wealth Creators
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Brands: The New Wealth Creators

by Hart, S. and Murphy, J. (eds)

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Paperback
ISBN 10 / ISBN 13
9780333659090 / 0333659090
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Macmillan Business, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780333659090
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Brands: The New Wealth Creators (Macmillan Business)
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Brands: The New Wealth Creators (Macmillan Business)

by HART, SUSANNAH; MURPHY, JOHN M.

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Brands: The New Wealth Creators (Macmillan Business)
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Brands: The New Wealth Creators (Macmillan Business)

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Brands : The New Wealth Creators
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Brands : The New Wealth Creators

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Brands : The New Wealth Creators
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Brands : The New Wealth Creators

by S. Hart

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Brands: The New Wealth Creators

Brands: The New Wealth Creators

by S. Hart

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Brands: The New Wealth Creators (Macmillan Business)
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Brands The New Wealth Creators (Pb 1998)
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Brands The New Wealth Creators (Pb 1998)

by Hart S

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