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Contemporary Strategy Analysis: Text Only
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Contemporary Strategy Analysis: Text Only Paperback - 2010

by Robert M. Grant


From the publisher

Considered by many to be the best textbook on Strategy, "Contemporary Strategy Analysis 7th edition" builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Updates for the 7th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of "Strategy Capsules" in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability.

"Contemporary Strategy Analysis 7th edition" is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com

"Contemporary Strategy Analysis 7th Edition" is also available in a combined text and cases version - ISBN: 9780470747094

Details

  • Title Contemporary Strategy Analysis: Text Only
  • Author Robert M. Grant
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 516
  • Language ENG
  • Publisher Wiley, NY
  • Date 2010-02
  • ISBN 9780470747100
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Contemporary Strategy Analysis: Text Only

Contemporary Strategy Analysis: Text Only

by Grant, Robert M.

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Contemporary Strategy Analysis: Text Only
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Contemporary Strategy Analysis: Text Only

by Grant, Robert M.

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Contemporary Strategy Analysis
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Contemporary Strategy Analysis

by Grant, Robert M

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Contemporary Strategy Analysis: Text Only

Contemporary Strategy Analysis: Text Only

by Robert M. Grant

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Contemporary Strategy Analysis: Text Only
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Contemporary Strategy Analysis: Text Only

by Grant, Robert M

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Contemporary Strategy Analysis: Text Only
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Contemporary Strategy Analysis: Text Only

by Grant, Robert M.

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Contemporary Strategy Analysis: Text Only

Contemporary Strategy Analysis: Text Only

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Contemporary Strategy Analysis
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Contemporary Strategy Analysis

by Grant, Robert M

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Contemporary Strategy Analysis
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Contemporary Strategy Analysis

by Grant, Robert M

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Contemporary Strategy Analysis: Text Only
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Contemporary Strategy Analysis: Text Only

by Robert M. Grant

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