The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Hardcover - 2011
by Jay Baer; Amber Naslund
From the rear cover
THE NOW REVOLUTION
TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can't live up to. Can you?
In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business.Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day--and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
- Strip away silos and overgrown business processes
- Hire and empower a new type of employee
- Organize internal teams for maximum external impact
- Listen at the point of need
- Travel the Humanization Highway and respond effectively to customer inquiries
- Plan for, find, and manage real-time crises
- Redesign success metrics in a business world that's increasingly instantaneous
Real-time communication and social media have changed the way we do business--forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today's always-on customer and harness the power of now.
From the jacket flap
THE NOW REVOLUTION
TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can't live up to. Can you?
In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business.Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day--and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
- Strip away silos and overgrown business processes
- Hire and empower a new type of employee
- Organize internal teams for maximum external impact
- Listen at the point of need
- Travel the Humanization Highway and respond effectively to customer inquiries
- Plan for, find, and manage real-time crises
- Redesign success metrics in a business world that's increasingly instantaneous
Real-time communication and social media have changed the way we do business--forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today's always-on customer and harness the power of now.
Details
- Title The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
- Author Jay Baer; Amber Naslund
- Binding Hardcover
- Edition American First
- Pages 224
- Volumes 1
- Language ENG
- Publisher Wiley, New York, NY
- Date 2011-02
- Illustrated Yes
- ISBN 9780470923276 / 047092327X
- Weight 0.86 lbs (0.39 kg)
- Dimensions 9.06 x 6.33 x 0.85 in (23.01 x 16.08 x 2.16 cm)
- Library of Congress subjects Organizational effectiveness, Organizational change
- Library of Congress Catalog Number 2010039901
- Dewey Decimal Code 658.406
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