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Ben & Jerry's: The Inside Scoop
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Ben & Jerry's: The Inside Scoop Paperback - 1995

by Fred Lager

In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.


From the publisher

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Hagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

First line

Ben Cohen and Jerry Greenfield were the two slowest, chubbiest kids in their seventh-grade gym class, and they were lagging far behind the pack of runners up ahead on the gravelly oval track out behind Merrick Avenue Junior High School.

From the jacket flap

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

Details

  • Title Ben & Jerry's: The Inside Scoop
  • Author Fred Lager
  • Binding Paperback
  • Edition 1st Edition
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Currency, New York
  • Date May 16, 1995
  • Illustrated Yes
  • ISBN 9780517883709 / 0517883708
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.01 x 5.97 x 0.72 in (22.89 x 15.16 x 1.83 cm)
  • Library of Congress Catalog Number 93-39176
  • Dewey Decimal Code 338.7

About the author

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

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Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social...
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Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

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ISBN 10 / ISBN 13
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and...
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

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ISBN 10 / ISBN 13
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and...
Stock Photo: Cover May Be Different

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Lager, Fred

  • Used
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ISBN 10 / ISBN 13
9780517883709 / 0517883708
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Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social Conscience...

Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager

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Crown/Archetype, 1995. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social Conscience...

Ben and Jerry's: the Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager

  • Used
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  • Paperback
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Binding
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ISBN 10 / ISBN 13
9780517883709 / 0517883708
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NZ$11.65
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Ben & Jerry's: The Inside Scoop

Ben & Jerry's: The Inside Scoop

by Lager, Fred

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780517883709 / 0517883708
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Seattle, Washington, United States
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Currency, 1995. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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NZ$11.65
FREE shipping to USA
Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and...
Stock Photo: Cover May Be Different

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager

  • Used
  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780517883709 / 0517883708
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a  Social Conscience and...

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager

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  • Paperback
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ISBN 10 / ISBN 13
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New York: Crown Trade Paperbacks, May 1995. Trade Paperback. Fine. Unmarked. Spine straight, tight and uncreased. Covers clean and bright. Not from a library. Remainder dot to top edge. xiv + 242 pages.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a multimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Item Price
NZ$27.02
FREE shipping to USA