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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940 Hardcover - 1985

by Marchand, Roland


From the publisher

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Details

  • Title Advertising the American Dream: Making Way for Modernity, 1920-1940
  • Author Marchand, Roland
  • Binding Hardcover
  • Edition First Edition
  • Pages 472
  • Publisher University of California Press, Berkeley, CA
  • Date 1985-09
  • ISBN 9780520052536

About the author

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.
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Advertising the American Dream: Making Way for Modernity, 1920-1940
Stock Photo: Cover May Be Different

Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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University of California Press, 1985. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Advertising the American Dream: Making Way for Modernity, 1920-1940

Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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  • Hardcover
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University of California Press, 1985. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Advertising the American Dream: Making Way for Modernity, 1920-1940

Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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  • Hardcover
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Used - Acceptable
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Hardcover
ISBN 10 / ISBN 13
9780520052536 / 0520052536
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University of California Press, 1985. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940

by Roland Marchand

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University of California Press, 1985-09-16. Hardcover. Good.
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Great Reckonings in Little Rooms: On the Phenomenology of Theater
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Great Reckonings in Little Rooms: On the Phenomenology of Theater

by Bert O. States

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University of California Press, September 1985. First Edition. Hardcover. USED Very Good/Good Jacket. PLEASE NOTE that this book seems to share an ISBN with a book called 'Advertising the American Dream'. It is probably listing with a stock image of that other book. However, this is NOT the 'Advertising' book; this is 'GREAT RECKONINGS IN LITTLE ROOMS: ON THE PHENOMENOLOGY OF THEATER'.
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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ISBN 10 / ISBN 13
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Great reckonings in little rooms: on the phenomenology of the theater
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Great reckonings in little rooms: on the phenomenology of the theater

by States, Bert O.

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Berkeley: London: University of California Press, 1985. Trade paperback. Very good.. Quantum Books/University of California, 1985, 213 pages, paperback, no underlining, light wear, name on end paper
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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Berkeley: University of California Pre. Nearly fine copy in fine dust jacket. 1985. 1st. hardcover. Small 4to, 448 pp., Small, light spot on the fore-edge, else fine. .
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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ISBN 10 / ISBN 13
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Berkeley, CA: University of California Press, 1985. Hard cover. Good in very good dust jacket. Ex-library.. University of California, 1985, 448 pages, hardcover in a very good jacket, light wear, occasional underlining/margin mark
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Advertising the American Dream: Making Way for Modernity, 1920-1940

by Marchand, Roland

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Hardcover
ISBN 10 / ISBN 13
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University of California Press, 1985-09-16. Hardcover. Like New. 8x1x10. [From the personal collection of noted scholar Richard A. Macksey.] Hardcover and dust jacket. Good binding and cover. Light shelf wear. Clean, unmarked pages. <br> "Richard A. Macksey was a celebrated Johns Hopkins University professor whose affiliation with the university spanned six and a half decades. A legendary figure not only in his own fields of critical theory, comparative literature, and film studies but across all the humanities, Macksey possessed enormous intellectual capacity and a deeply insightful human nature. He was a man who read and wrote in six languages, was instrumental in launching a new era in structuralist thought in America, maintained a personal library containing a staggering collection of books and manuscripts, inspired generations of students to follow him to the thorniest heights of the human intellect, and penned or edited dozens of volumes of scholarly works, fiction, poetry, and… Read More
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