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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies Paperback - 1999

by M. Carole Macklin (Editor); Leslie C. Carlson (Editor)


From the publisher

Children?s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children?s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Details

  • Title Advertising to Children: Concepts and Controversies
  • Author M. Carole Macklin (Editor); Leslie C. Carlson (Editor)
  • Binding Paperback
  • Edition First
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, London, United Kingdom
  • Date 1999-07-16
  • ISBN 9780761912859 / 0761912851
  • Weight 0.98 lbs (0.44 kg)
  • Dimensions 9.02 x 6.14 x 0.68 in (22.91 x 15.60 x 1.73 cm)
  • Library of Congress subjects Advertising and children - United States, Television advertising and children - United
  • Library of Congress Catalog Number 99006231
  • Dewey Decimal Code 302.234
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Advertising to Children: Concepts and Controversies

Advertising to Children: Concepts and Controversies

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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies

by Macklin, MC (ed)

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Sage Publications, Inc, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761912859
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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies

by Macklin, M.C.

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Sage Publications, Inc, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761912859
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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies

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Advertising to Children: Concepts and Controversies (NULL)
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Advertising to Children: Concepts and Controversies (NULL)

by Carlson, Leslie C. [Editor]; Macklin NULL, NULL M . Carole [Editor];

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Advertising to Children: Concepts and Controversies M . Carole Macklin and Les Carlson
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Advertising to Children: Concepts and Controversies M . Carole Macklin and Les Carlson

by M . Carole Macklin [Editor]; Les Carlson [Editor];

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Advertising to Children: Concepts and Controversies (1-Off Series)
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Advertising to Children: Concepts and Controversies (1-Off Series)

by Editor-M . Carole Macklin; Editor-Leslie C. Carlson

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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies

by Macklin, M. Carole

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Advertising to Children: Concepts and Controversies (1-Off Series)
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Advertising to Children: Concepts and Controversies (1-Off Series)

by Macklin, M . Carole [Editor]; Carlson, Leslie C. [Editor];

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