Description:
Radnor, Pennsylvania: Chilton Book Company, 1982. Very Good+ condition. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Pages are fresh and crisp. Photo illustrations throughout. A fascinating reference book, useful not only for marketing and packaging pros, but also for collectors of old packages, boxes, cans, tins, etc. Has sections on the early years of advertising; animals as trademarks; trademark symbols and the psychological role; printing techniques (letterpress, flexography, gravure, offset lithography, screen, etc); brand names (Aunt Jemima, Cream of Wheat, Ivory Soap, Borden's Elsie the Cow, Morton Salt's Umbrella Girl, changes in Betty Crocker's image over time, etc); packaging for the military market (Boer War, WWI, WWII, use by Dutch underground to conceal radio receivers, etc). Appendix: The History of Packaging (in antiquity, medieval times, during the Industrial Revolution, Victorian England, the Gilded Age, etc). Index.…
Read More Stock Photo: Cover May Be Different
Details
- Title The Package as a Marketing Tool
- Author Sacharow, Stanley
- Binding unknown
- Edition 1st Edition
- Publisher Chilton Book Co, Radnor, Pennsylvania
- Date 1982
- ISBN 9780801969546
More Copies for Sale
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Sacharow, Stanley
- Used
- Hardcover
- first
- Condition
- Used - Publisher's silver boards
- Edition
- First Printing of the First Edition
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
-
Henderson, Nevada, United States
- Item Price
-
NZ$42.47NZ$11.06 shipping to USA
Show Details
Item Price
NZ$42.47
NZ$11.06
shipping to USA
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, United States
- Item Price
-
NZ$52.48NZ$6.79 shipping to USA
Show Details
Description:
Chilton Book Co. Used - Good. Good condition. No Dust Jacket (Packaging Design, Advertising, Graphic Design) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Item Price
NZ$52.48
NZ$6.79
shipping to USA
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
NZ$55.90FREE shipping to USA
Show Details
Description:
Chilton Book Co, 1982. Hardcover. Good.
Item Price
NZ$55.90
FREE shipping to USA
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
-
Wichita Falls, Texas, United States
- Item Price
-
NZ$59.56NZ$6.79 shipping to USA
Show Details
Description:
New. New Condition Hard Cover Book. No dust jacket as published. Cover may show some light shelf wear. Ships via USPS mail. Any questions, please contact me. Thanks for looking and have a great day!!
Item Price
NZ$59.56
NZ$6.79
shipping to USA
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Sacharow, Stanley
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
-
San Diego, California, United States
- Item Price
-
NZ$103.02NZ$9.28 shipping to USA
Show Details
Description:
Chilton Book Co, 1982-01-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
NZ$103.02
NZ$9.28
shipping to USA