Skip to content

Changing Focus: Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus: Kodak and the Battle to Save a Great American Company Hardcover - 1997

by Swasy, Alecia


From the publisher

By the mid-eighties, the century-old Eastman Kodak had lost its edge. Burdened with debt and threatened by Fuji and other competitors, Kodak slashed its employment rolls and brought in a new CEO, the brilliant George Fisher from Motorola, to lead a last-ditch turnaround effort.

Changing Focus vividly recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. We see today's Kodak struggling to revitalize itself, beginning with a portrait of Fisher, charged with the daunting task of remaking one of the world's largest companies. In sharply etched portraits and anecdotes, Changing Focus shows both the pain of Kodak's morning after (layoff victims; the still-employed who work harder with less job security) and the signs of hope (production, management, and marketing changes that seem to promise a healthier, more competitive company).

Changing Focus is a brilliantly told business story with implications for thousands of other companies engaged in similar battles for survival.

Details

  • Title Changing Focus: Kodak and the Battle to Save a Great American Company
  • Author Swasy, Alecia
  • Binding Hardcover
  • Edition First Edition
  • Pages 276 pages
  • Publisher Crown Business, New York
  • Date 1997
  • ISBN 9780812924633
Back to Top

More Copies for Sale

Changing Focus: Kodak and the Battle to Save a Great American Company

Changing Focus: Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$8.94
NZ$18.25 shipping to USA

Show Details

Description:
Hardback. Very Good.
Item Price
NZ$8.94
NZ$18.25 shipping to USA
Changing Focus: Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus: Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Shepherdstown, West Virginia, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$8.46
NZ$8.26 shipping to USA

Show Details

Description:
Times Business. 1997. Hardcover. Very Good. Hardcover; Times Business; light fading, light shelf wear to exterior; in v ery good condition with clean text, firm binding. Dust jacket shows light f ading and light shelf wear, with a small tear at bottom back edge. .
Item Price
NZ$8.46
NZ$8.26 shipping to USA
Changing Focus Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
  • Hardcover
  • first
Condition
Used - Very Good in Very Good dust jacket
Edition
First Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Cooperstown, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.21
NZ$12.77 shipping to USA

Show Details

Description:
New York: Random House. Very Good in Very Good dust jacket. 1997. First Edition. Hardcover. 0812924630 . Address label on the front free end paper. .
Item Price
NZ$10.21
NZ$12.77 shipping to USA
Changing Focus: Kodak and the battle to save a great American company
Stock Photo: Cover May Be Different

Changing Focus: Kodak and the battle to save a great American company

by Swasy, Alecia

  • Used
  • very good
  • first
Condition
Used - Very Good
Edition
stated 1st
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Binghamton, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$14.47
NZ$8.94 shipping to USA

Show Details

Description:
New York: Times Business/ Random, 1997. stated 1st . hard. Very Good/Dust Jacket Included. ISBN: 0-8129-2463-0. Indexed. With b/w photos. Upper corner text blockslightly puckered from old waterstain. Clean text Andy Carpenter dj. very good, good++ partly stained dj, white & black bds, tight 276 pgs
Item Price
NZ$14.47
NZ$8.94 shipping to USA
Changing Focus : Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus : Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.71
FREE shipping to USA

Show Details

Description:
Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
NZ$15.71
FREE shipping to USA
Changing Focus : Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus : Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.71
FREE shipping to USA

Show Details

Description:
Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
NZ$15.71
FREE shipping to USA
Changing Focus : Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus : Kodak and the Battle to Save a Great American Company

by Swasy, Alecia

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.71
FREE shipping to USA

Show Details

Description:
Crown Publishing Group, The. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$15.71
FREE shipping to USA
Changing Focus: Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus: Kodak and the Battle to Save a Great American Company

by Swasy, Alecia; Swasy

  • Used
  • Acceptable
  • Hardcover
Condition
Used - Acceptable
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.71
FREE shipping to USA

Show Details

Description:
Crown Business, 1997. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$15.71
FREE shipping to USA
Changing Focus : Kodak and the Battle to Save a Great American Company

Changing Focus : Kodak and the Battle to Save a Great American Company

by Alecia Swasy

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
2
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$15.71
FREE shipping to USA

Show Details

Description:
Crown Publishing Group, 1997. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$15.71
FREE shipping to USA
Changing Focus: Kodak and the Battle to Save a Great American Company
Stock Photo: Cover May Be Different

Changing Focus: Kodak and the Battle to Save a Great American Company

by Alecia Swasy

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780812924633 / 0812924630
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$19.68
FREE shipping to USA

Show Details

Description:
Crown Business, 1997-06-08. Hardcover. Good.
Item Price
NZ$19.68
FREE shipping to USA