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Dancing With the Tiger Learning Sustainability Step by Natural Step
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Dancing With the Tiger Learning Sustainability Step by Natural Step (Conscientious Commerce) Hardcover - 2002

by Brian Nattrass; Mary Altomare


From the publisher

Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. "Dancing with the Tiger" presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:

Nike: its struggles, victories and setbacks on the road to sustainability
Starbucks: the tension of modeling corporate responsibility with alarming growth CH2MHill: its gradual evolution from environmental to sustainability engineering
Whistler: grappling with the paradox of sustainability in a high profile resort town

as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of "The Natural Step for Business," this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

Marketing Plans:
Review campaign to the business press Print and on-line advertising in green business journals
Direct mail and course adoption campaigns

Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

Also available by Brian Nattrass and Mary Altomare
"The Natural Step for Business " TP $16.95, 0-86571-384-7 USA"

Details

  • Title Dancing With the Tiger Learning Sustainability Step by Natural Step (Conscientious Commerce)
  • Author Brian Nattrass; Mary Altomare
  • Binding Hardcover
  • Edition [ Edition: first
  • Pages 301
  • Language ENG
  • Publisher New Society Publishers, Gabriola Island, British Columbia, Canada
  • Date June 2002
  • ISBN 9780865714557
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Dancing with the Tiger: Learning Sustainability Step by Natural Step
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Dancing with the Tiger: Learning Sustainability Step by Natural Step

by Nattrass, Brian, Altomare, Mary

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Dancing with the Tiger : Learning Sustainability Step by Natural Step

Dancing with the Tiger : Learning Sustainability Step by Natural Step

by Brian Nattrass; Mary Altomare

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Dancing with the Tiger : Learning Sustainability Step by Natural Step
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Dancing with the Tiger : Learning Sustainability Step by Natural Step

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Dancing With the Tiger: Learning Sustainability Step By Natural Step
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Dancing With the Tiger: Learning Sustainability Step By Natural Step

by Nattrass, Brian, And Altomare, Mary, And Sonntag, Nicholas C (Foreword By)

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British Columbia.: New Society Publishers., 2002. Hard cover. New in new dust jacket.. 1 Paper over boards. 301 p. Diagrams, Charts. Index of authors, comapny reps. The Natural Step: A framework for business and organizations that empowers and inspires designs for a more sustainable world. Case studies include Nike, Starbucks, CH2M Hill, Whistler, Norm Thompson Outfitters, City of Seattle and more.
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Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce)
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Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce)

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Dancing With the Tiger: Learning Sustainability Step by Natural Step

by Nattrass, Brian;Altomare, Mary

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Dancing with the Tiger: Learning Sustainability Step by Natural Step

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Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce)
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Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce)

by Brian Nattrass, Mary Altomare, Nicholas C. Sonntag (Foreword)

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