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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans Paperback - 2014

by Donald Parente; Kirsten Strausbaugh-Hutchinson


From the publisher

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Details

  • Title Advertising Campaign Strategy: A Guide to Marketing Communication Plans
  • Author Donald Parente; Kirsten Strausbaugh-Hutchinson
  • Binding Paperback
  • Edition [ Edition: fifth
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Date 2014-08
  • Illustrated Yes
  • ISBN 9781133434801 / 1133434800
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9 x 6.3 x 0.8 in (22.86 x 16.00 x 2.03 cm)
  • Library of Congress subjects Communication in marketing, Advertising campaigns
  • Dewey Decimal Code 659.113
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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