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Management of Marketing
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Management of Marketing Hardcover - 2016

by Paul Reynolds; Geoff Lancaster


From the publisher

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Details

  • Title Management of Marketing
  • Author Paul Reynolds; Geoff Lancaster
  • Binding Hardcover
  • Pages 424
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2016
  • ISBN 9781138144750 / 1138144754
  • Weight 1.72 lbs (0.78 kg)
  • Dewey Decimal Code 658.8
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Management of Marketing
Stock Photo: Cover May Be Different

Management of Marketing

by Paul Reynolds; Geoff Lancaster

  • New
  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138144750 / 1138144754
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Management of Marketing
Stock Photo: Cover May Be Different

Management of Marketing

by Geoff Lancaster

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9781138144750 / 1138144754
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Hardback. New.
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MANAGEMENT OF MARKETING
Stock Photo: Cover May Be Different

MANAGEMENT OF MARKETING

by Reynolds, Paul/ Lancaster, Geoff

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138144750 / 1138144754
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
NZ$323.69
NZ$21.24 shipping to USA

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Description:
Taylor & Francis, 2016. Hardcover. New. 424 pages. 9.21x6.14x1.18 inches.
Item Price
NZ$323.69
NZ$21.24 shipping to USA