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The Sage Handbook of Public Relations
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The Sage Handbook of Public Relations Hardcover - 2010 - 2nd Edition

by Robert L. Heath (Editor)


From the publisher

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Details

  • Title The Sage Handbook of Public Relations
  • Author Robert L. Heath (Editor)
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 792
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2010-07-29
  • Features Bibliography, Index
  • ISBN 9781412977807 / 1412977800
  • Weight 3.36 lbs (1.52 kg)
  • Dimensions 10.13 x 7.3 x 2.06 in (25.73 x 18.54 x 5.23 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Public relations
  • Library of Congress Catalog Number 2010010659
  • Dewey Decimal Code 659.2

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2010, Page 112
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The SAGE Handbook of Public Relations
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