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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India Hardcover - 2012

by Michael J. Silverstein; Abheek Singhi; Carol Liao


Details

  • Title The $10 Trillion Prize: Captivating the Newly Affluent in China and India
  • Author Michael J. Silverstein; Abheek Singhi; Carol Liao
  • Binding Hardcover
  • Edition International Ed
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, U.S.A
  • Date 2012-10
  • Illustrated Yes
  • ISBN 9781422187050 / 1422187055
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.5 x 6.3 x 1.1 in (24.13 x 16.00 x 2.79 cm)
  • Themes
    • Cultural Region: Asian - Chinese
    • Cultural Region: Indian
  • Library of Congress subjects Consumers - China, Consumers - China - Attitudes
  • Library of Congress Catalog Number 2012015049
  • Dewey Decimal Code 658.840

Media reviews

Citations

  • Choice, 02/01/2013, Page 0

About the author

Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group's global consumer practice. Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's China consumer practice. David Michael leads BCG's globalization practice.
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

by Silverstein, Michael J., Singhi, Abheek, Liao, Carol, Michael, David

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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

by Silverstein, Michael J., Singhi, Abheek, Liao, Carol, Michael, David

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$10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India
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$10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India

by Michael J. Silverstein & Abheek Singhi & Carol Liao & David Michael

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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

by Silverstein, Michael J., Singhi, Abheek, Liao, Carol, Michael, David

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The $10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India
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The $10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India

by Michael J. Silverstein, Abheek Singhi, Carol Liao et David Michael

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$10 Trillion Prize : Captivating the Newly Affluent in China and India
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$10 Trillion Prize : Captivating the Newly Affluent in China and India

by Michael, David, Singhi, Abheek, Silverstein, Michael J., Liao, Carol

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael

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$10 Trillion Prize : Captivating the Newly Affluent in China and India
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$10 Trillion Prize : Captivating the Newly Affluent in China and India

by Michael, David, Singhi, Abheek, Silverstein, Michael J., Liao, Carol

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by Silverstein, Michael J.; Singhi, Abheek; Liao, Carol

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