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The Big Rich
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The Big Rich Hardback - 2009

by Burrough, Bryan

In The Big Rich, bestselling author and Vanity Fairspecial correspondent Bryan Burrough chronicles the rise andfall of one of the great economic and political powerhousesof the twentieth century Texas oil. By weaving together theepic sagas of the industry's four greatest fortunes, Burrough hasproduced an enthralling tale of money, family, and power in theAmerican century.

Known in their day as the Big Four, Roy Cullen, H.L. Hunt, Clint Murchison, and Sid Richardson were all frommodest backgrounds, and all became patriarchs of the wealthiestoil families in Texas. As a class they came to be known as the BigRich, and together they created a new legend in America theswaggering Texas oilman who owns private islands, sprawlingranches and perhaps a football team or two, and mingles withpresidents and Hollywood stars.

The truth more than lives up to the myth. Alongwith their peers, the Big Four shifted wealth and power inAmerica away from the East Coast, sending three of their state'snative sons to the White House and largely bankrolling therise of modern conservatism in America. H. L. Hunt becameAmerica's richest man by grabbing Texas's largest oilfield outfrom under the nose of the man who found it; he was also a lifelongbigamist. Clint Murchison entertained British royalty onhis Mexican hacienda and bet on racehorses and conducteddirty deals with J. Edgar Hoover. Roy Cullen, an elementary schooldropout, used his millions to revive the hapless TexasGOP. And Sid Richardson, the Big Four's fun-loving bachelor,was a friend of several presidents, including, most fatefully,Lyndon Johnson.

The Big Four produced offspring who frequentlymade more headlines, and in some cases more millions,than they did. With few exceptions, however, their fortunescame to an end in a swirl of bitter family feuds, scandals, andbankruptcies, and by the late 1980s, the era of the Big Rich wasover. But as Texas native Bryan Burrough reveals in this hugelyentertaining account, the profound economic, political, andcultural influence of Texas oil is still keenly felt today.


Summary

In The Big Rich, bestselling author and Vanity Fair special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century—Texas oil. By weaving together the epic sagas of the industry's four greatest fortunes, Burrough has produced an enthralling tale of money, family, and power in the American century.Known in their day as the Big Four, Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson were all from modest backgrounds, and all became patriarchs of the wealthiest oil families in Texas. As a class they came to be known as the Big Rich, and together they created a new legend in America—the swaggering Texas oilman who owns private islands, sprawling ranches and perhaps a football team or two, and mingles with presidents and Hollywood stars.The truth more than lives up to the myth. Along with their peers, the Big Four shifted wealth and power in America away from the East Coast, sending three of their state's native sons to the White House and largely bankrolling the rise of modern conservatism in America. H. L. Hunt became America's richest man by grabbing Texas's largest oilfield out from under the nose of the man who found it; he was also a lifelong bigamist. Clint Murchison entertained British royalty on his Mexican hacienda and bet on racehorses—and conducted dirty deals—with J. Edgar Hoover. Roy Cullen, an elementary school dropout, used his millions to revive the hapless Texas GOP. And Sid Richardson, the Big Four's fun-loving bachelor, was a friend of several presidents, including, most fatefully, Lyndon Johnson.The Big Four produced offspring who frequently made more headlines, and in some cases more millions, than they did. With few exceptions, however, their fortunes came to an end in a swirl of bitter family feuds, scandals, and bankruptcies, and by the late 1980s, the era of the Big Rich was over. But as Texas native Bryan Burrough reveals in this hugely entertaining account, the profound economic, political, and cultural influence of Texas oil is still keenly felt today.

From the publisher

In "The Big Rich," bestselling author and "Vanity Fair" special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century?Texas oil. By weaving together the epic sagas of the industry's four greatest fortunes, Burrough has produced an enthralling tale of money, family, and power in the American century.
Known in their day as the Big Four, Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson were all from modest backgrounds, and all became patriarchs of the wealthiest oil families in Texas. As a class they came to be known as the Big Rich, and together they created a new legend in America?the swaggering Texas oilman who owns private islands, sprawling ranches and perhaps a football team or two, and mingles with presidents and Hollywood stars. The truth more than lives up to the myth. Along with their peers, the Big Four shifted wealth and power in America away from the East Coast, sending three of their state's native sons to the White House and largely bankrolling the rise of modern conservatism in America. H. L. Hunt became America's richest man by grabbing Texas's largest oilfield out from under the nose of the man who found it; he was also a lifelong bigamist. Clint Murchison entertained British royalty on his Mexican hacienda and bet on racehorses?and conducted dirty deals?with J. Edgar Hoover. Roy Cullen, an elementary school dropout, used his millions to revive the hapless Texas GOP. And Sid Richardson, the Big Four's fun-loving bachelor, was a friend of several presidents, including, most fatefully, Lyndon Johnson.
The Big Four produced offspring who frequently made more headlines, and in some cases more millions, than they did. With few exceptions, however, their fortunes came to an end in a swirl of bitter family feuds, scandals, and bankruptcies, and by the late 1980s, the era of the Big Rich was over. But as Texas native Bryan Burrough reveals in this hugely entertaining account, the profound economic, political, and cultural influence of Texas oil is still keenly felt today.

Details

  • Title The Big Rich
  • Author Burrough, Bryan
  • Binding Hardback
  • Edition First Edition
  • Pages 480
  • Language EN
  • Publisher Penguin Press HC, The, New York
  • Date 2009-01-27
  • ISBN 9781594201998

Media reviews

'Bryan Burrough has long been one of this nation's best storytellers, but he has outdone himself with his tour de force, The Big Rich. Set amid the rough and tumble of the Texas oil fields and stretching to the halls of political power in Washington, this epic tale reveals the hidden undercurrents of modern American history that flowed from four families of unimaginable wealth and recklessness. With an unerring eye for detail, Burrough dissects their lives and histories, starting with the patriarchs struggling, poorly educated men who might have remained forever unknown if not for their success at pulling black ooze from the ground. The Big Rich lays bare their arrogance and aspirations, their principles and hypocrisy, their daring and foolishness, taking readers deep inside a world of affluence that has remained secret for far too long. It is, quite simply, a triumph.'
Kurt Eichenwald, author of The Informant and Conspiracy of Fools

'It's hard to imagine a greater literary marriage than that of the oil barons of Texas and Bryan Burrough. On the one hand, you have a collection of gargantuan personalities who in the 1920s struck it rich and then, in the decades that followed, used their wealth to transform American business, culture and politics. On the other, you have an author and native Texan who writes, as he always does, with enormous insight and panache. The Big Rich has all the hallmarks of a classic American saga.'
David Margolick, author of Beyond Glory: Joe Louis vs. Max Schmeling, and a World on the Brink

'The Big Rich, a 400 page opus on the oil-powered rise of the Texas elite, has so many characters and entertaining subplots it reads like a petroleum-based Lord of the Rings. This is, of course, a compliment In Burrough's captivating story, done with the same keen eye on excess as his corporate classic Barbarians at the Gate, it's clear these men cast a shadow so wide they contributed more to our economic, national and political identities than almost any other titans of industry.'
GQ

'Livelyimpeccably rendered Burrough has done estimable new reporting, showing links between Texas money and national politics that stretch back far earlier than the days of Lyndon B. Johnson.'
Mimi Schwartz, The New York Times Book Review

'A Lone Star epic Burrough introduces his protagonists with a novelist's eye for detail. Though this book forms an epitaph for a bygone era, it's not without relevance today.'
Bloomberg

'It would be hard to ask for a literally or figuratively rich cast of characters than those in The Big Rich Nicely detailed and suspenseful.'
Harry Hurt III, The New York Times Business Section

'Eminently readable.'
Texas Monthly

'Winningwell researched and briskly told. Burrough has produced an indispensable guide to the knotty fascination that Texas spurs in the imagination.'
BookForum

'Here at Capitol Annex, we get a fair number of books to review. Rarely do we come across one that we can so highly recommend The Big Rich is simply a must read.'
The Capitol Annex

'Capitalism at its most colorful oozes across the pages of this engrossing study of independent oil men This is a portrait of capitalism as white-knuckle risk taking, yielding fruitful discoveries for the fathers, but only sterile speculation for the sons a story that resonates with today's economic upheaval.'
Publishers Weekly (starred review)

'The most improbable people of all must live in Texas and, in the good old days, they hunted for oil, found it, sold it, made fortunes and eventually blew most of it. In The Big Rich, Bryan Burrough tells a wonderful tale of the four biggest Texas millionaires.'
St. Louis Post-Dispatch

'Burroughinvokes a tale of bitter competition, family feuds, booms, and bankruptcies that more than lives up to the legends.'
Booklist (starred review)

'An entertaining look at the larger-than-life histories of the incomprehensibly rich and powerful.'
Library Journal

'Full of schadenfreude and speculation and solid, timely history too.'
Kirkus Reviews

'First-class entertainment.'
Jonathan Yardley, The Washington Post

'What's not to enjoy about a book full of monstrous egos, unimaginable sums of money and the punishment of greed and shortsightedness by the march of events?[The Big Rich] is a ripping read from start to finish. At the end of it those of less ample fortunes will feel their Schadenfreude richly indulged.'
The Economist

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