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Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next
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Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption Hardcover - 2009 - 1st Edition

by Humphry Hung (Editor); Y. H. Wong (Editor); Vincent Cho (Editor)


From the publisher

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Details

  • Title Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
  • Author Humphry Hung (Editor); Y. H. Wong (Editor); Vincent Cho (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 306
  • Volumes 1
  • Language ENG
  • Publisher Information Science Reference
  • Date 2009-05-31
  • ISBN 9781605663784 / 1605663786
  • Weight 2.55 lbs (1.16 kg)
  • Dimensions 11.2 x 8.7 x 1.1 in (28.45 x 22.10 x 2.79 cm)
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Library of Congress subjects Electronic commerce, Ubiquitous computing
  • Library of Congress Catalog Number 2008052198
  • Dewey Decimal Code 658.872

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Citations

  • Reference and Research Bk News, 08/01/2009, Page 122
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