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Learning Aid to accompany Essentials of Marketing
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Learning Aid to accompany Essentials of Marketing Paperback - 2009 - 12th Edition

by Jr.,William Perreault, Joseph Cannon, E. Jerome McCarthy


From the publisher

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

Details

  • Title Learning Aid to accompany Essentials of Marketing
  • Author Jr.,William Perreault, Joseph Cannon, E. Jerome McCarthy
  • Binding Paperback
  • Edition number 12th
  • Edition 12
  • Pages 448
  • Publisher McGraw-Hill/Irwin
  • Date 2009-10
  • ISBN 9780077246433