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Strategic Marketing Problems
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Strategic Marketing Problems Hardcover - 2012

by Roger Kerin; Robert Peterson


Summary

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Details

  • Title Strategic Marketing Problems
  • Author Roger Kerin; Robert Peterson
  • Binding Hardcover
  • Edition 13th Edition
  • Pages 752
  • Volumes 1
  • Language ENG
  • Publisher Pearson, U.S.A.
  • Date 2012
  • Illustrated Yes
  • ISBN 9780132747257 / 0132747251
  • Weight 3.95 lbs (1.79 kg)
  • Dimensions 11 x 8.8 x 1.3 in (27.94 x 22.35 x 3.30 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Decision making
  • Library of Congress Catalog Number 2012018183
  • Dewey Decimal Code 658.802
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Strategic Marketing Problems: Cases and Comments, 13th Edition
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Strategic Marketing Problems: Cases and Comments, 13th Edition

by Roger A. Kerin; Robert A. Peterson

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Strategic Marketing Problems (13th Edition)
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Strategic Marketing Problems (13th Edition)

by Roger Kerin, Robert Peterson

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Hardcover
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Strategic Marketing Problems: Cases and Comments, 13th Edition
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Strategic Marketing Problems: Cases and Comments, 13th Edition

by Roger A. Kerin

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Strategic Marketing Problems: Cases and Comments, 13th Edition
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Strategic Marketing Problems: Cases and Comments, 13th Edition

by Roger A. Kerin

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Strategic Marketing Problems
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Strategic Marketing Problems

by Peterson, Robert, Kerin, Roger

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Strategic Marketing Problems Kerin, Roger and Peterson, Robert
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Strategic Marketing Problems Kerin, Roger and Peterson, Robert

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ISBN 10 / ISBN 13
9780132747257 / 0132747251
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Strategic Marketing Problems: Cases and Comments, 13th Edition
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Strategic Marketing Problems: Cases and Comments, 13th Edition

by Roger A. Kerin; Robert A. Peterson

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Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780132747257 / 0132747251
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Strategic Marketing Problems: Cases and Comments, 13th Edition
Stock Photo: Cover May Be Different

Strategic Marketing Problems: Cases and Comments, 13th Edition

by Roger A. Kerin; Robert A. Peterson

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780132747257 / 0132747251
Quantity Available
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Franklin Lakes, New Jersey, United States
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NZ$398.15
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Pearson, 2012-08-12. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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NZ$398.15
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