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Marketing Channel Strategy
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Marketing Channel Strategy Paperback - 2014 - 8th Edition

by Robert W. Palmatier; Louis W. Stern; Adel I. El-Ansary


Details

  • Title Marketing Channel Strategy
  • Author Robert W. Palmatier; Louis W. Stern; Adel I. El-Ansary
  • Binding Paperback
  • Edition number 8th
  • Edition 8
  • Pages 466
  • Volumes 1
  • Language ENG
  • Publisher Routledge, U.S.A.
  • Date 2014-01
  • Illustrated Yes
  • ISBN 9780133357080 / 0133357082
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.1 x 7 x 0.6 in (23.11 x 17.78 x 1.52 cm)
  • Library of Congress subjects Marketing channels
  • Library of Congress Catalog Number 2013027291
  • Dewey Decimal Code 658.87

About the author

Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA.

Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.

Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.

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MARKETING CHANNEL STRATEGY, 8TH ED.

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Marketing Channel Strategy : An Omni-Channel Approach

Marketing Channel Strategy : An Omni-Channel Approach

by Robert W. Palmatier; Louis W. Stern; Adel I. El-Ansary

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International Edition
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Marketing Channel Strategy (8th Edition)

by Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

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Marketing Channel Strategy (8th Edition)
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Marketing Channel Strategy (8th Edition)

by Palmatier, Robert

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Marketing Channel Strategy (8th Edition)
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Marketing Channel Strategy (8th Edition)

by Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

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Marketing Channel Strategy, 8Th Edition
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Marketing Channel Strategy, 8Th Edition

by Palmatier, Robert & Stern, Louis Et Al.

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Marketing Channel Strategy (8th Edition)
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Marketing Channel Strategy (8th Edition)

by Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

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