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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python Hardcover - 2015
by Thomas Miller
From the rear cover
To solve real marketing problems with predictive analytics, you need to master concepts, theory, skills, and tools.
Now, one authoritative guide covers them all.
- Reveal hidden drivers of consumer choice
- Target likely purchasers
- Strengthen retention
- Position products to exploit marketplace gaps
- Evaluate promotions
- Build recommender systems
- Assess response to brand and price
- Model the diffusion of innovation
- Analyze consumer sentiment
- Build competitive intelligence
- Choose new retail locations
- Develop an efficient and rigorous marketing research program, drawing on a wide range of data sources, internal and external
Details
- Title Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
- Author Thomas Miller
- Binding Hardcover
- Pages 480
- Volumes 1
- Language ENG
- Publisher Pearson FT Press
- Date 2015-05
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated, Index
- ISBN 9780133886559 / 0133886557
- Weight 2.05 lbs (0.93 kg)
- Dimensions 9.3 x 7 x 1.3 in (23.62 x 17.78 x 3.30 cm)
- Library of Congress subjects Data mining, Python (Computer program language)
- Library of Congress Catalog Number 2015937911
- Dewey Decimal Code 658.8
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Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python
by Miller, Thomas
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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
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Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and s
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Marketing Data Science: Modeling Techniques in Predictive Analytics With Python and R
by Miller, Thomas W.
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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
by Miller, Thomas
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Marketing Data Science: Modeling Techniques in Predictive Analytics With Python and R
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Marketing Data Science
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