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Marketing Management: A Value-Creation Process Paperback - 2012
by JOLIBERT, ALAIN; M�HLBACHER, HANS; FLORES, LAURENT; DUBOIS, PIERRE-LOUIS
From the rear cover
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing
- Consistent focus on value creation throughout
- More examples to illustrate theory
- Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
- Consistent focus on value creation throughout
- More examples to illustrate theory
- Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Details
- Title Marketing Management: A Value-Creation Process
- Author JOLIBERT, ALAIN; M�HLBACHER, HANS; FLORES, LAURENT; DUBOIS, PIERRE-LOUIS
- Binding Paperback
- Edition 2nd Revised edit
- Pages 464
- Language ENG
- Publisher Palgrave Macmillan
- Date 2012-09
- Features Index
- ISBN 9780230240957
-
Themes
- Aspects (Academic): Business Aspects
About the author
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Marketing Management: A Value-Creation Process
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Marketing Management: A Value-Creation Process (2nd Edn)
by Jolibert, A et al
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Palgrave Macmillan, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780230240957
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Marketing Management: A Value-Creation Process (2nd Edn)
by Jolibert, A et al
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- Used
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- 9780230240957 / 023024095x
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Lincoln, Lincolnshire, United Kingdom
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Palgrave Macmillan, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780230240957
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Marketing Management: A Value-Creation Process
by Pierre-Louis Dubois (Author), Alain Jolibert (Author), & 2 More,
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Palgrave Macmillan, 2012. 2nd. Soft Cover. NEW/NEW.
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Marketing Management: A Value-Creation Process
by Alain Jolibert
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Paperback / softback. New. Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers.
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Marketing Management: A Value-Creation Process
by Jolibert, Alain
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing Management: A Value-creation Process
by Jolibert, Alain/ Dubois, Pierre-louis/ Muhlbacher, Hans/ Flores, Laurent
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Palgrave Macmillan, 2012. Paperback. New. 2nd edition. 441 pages. 10.75x8.50x1.00 inches.
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Marketing Management
by Pierre-Louis Dubois Laurent Flores Hans Mühlbacher Alain Jolibert
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MacMillan , pp. 464 2nd Revised Edition Trade Paperback. Papeback. Used.
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