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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Paperback -

by Dave Chaffey; Pr Smith


Details

  • Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
  • Author Dave Chaffey; Pr Smith
  • Binding Paperback
  • Pages 638
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Features Bibliography, Glossary, Index
  • ISBN 9780367444754 / 0367444755
  • Weight 2.95 lbs (1.34 kg)
  • Dimensions 9.6 x 6.8 x 1.3 in (24.38 x 17.27 x 3.30 cm)
  • Library of Congress subjects Internet marketing
  • Library of Congress Catalog Number 2022002489
  • Dewey Decimal Code 658.872

About the author

Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com, an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.

PR Smith is an international speaker, consultant and author of six books, including the SOSTAC(R) Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC(R) Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC(R) Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.

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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

by Dave Chaffey

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New. Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and… Read More
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DIGITAL MARKETING EXCELLENCE

by CHAFFEY, DAVE | SMITH, P

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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

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Digital Marketing Excellence

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by Dave Chaffey

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by Chaffey, Dave

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