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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Paperback -
by Dave Chaffey; Pr Smith
Details
- Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- Author Dave Chaffey; Pr Smith
- Binding Paperback
- Pages 638
- Volumes 1
- Language ENG
- Publisher Routledge
- Features Bibliography, Glossary, Index
- ISBN 9780367444754 / 0367444755
- Weight 2.95 lbs (1.34 kg)
- Dimensions 9.6 x 6.8 x 1.3 in (24.38 x 17.27 x 3.30 cm)
- Library of Congress subjects Internet marketing
- Library of Congress Catalog Number 2022002489
- Dewey Decimal Code 658.872
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by Dave Chaffey
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- 9780367444754 / 0367444755
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Southport, Merseyside, United Kingdom
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NZ$98.41NZ$20.91 shipping to USA
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New. Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and…
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DIGITAL MARKETING EXCELLENCE
by CHAFFEY, DAVE | SMITH, P
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New Delhi, India
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by Chaffey, Dave/ Smith, PR
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Exeter, Devon, United Kingdom
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Routledge, 2022. Paperback. New. 6th edition. 638 pages. 9.50x6.75x1.25 inches.
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Digital Marketing Excellence
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. Papeback. New.
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Digital Marketing Excellence
by Dave Chaffey
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New Delhi, India
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by Chaffey, Dave
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Digital Marketing Excellence
by Taylor & Francis
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