Description:
Butterworth-Heinemann Ltd, 1987. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780434910243
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High Visibility: The Professional Guide to Celebrity Marketing Paperback - 1990
by Philip Kotler; O'Connor; Marty Stoller
Summary
The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling author of Positioning and Marketing Warfare"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."--Peter Carlson, Washington PostToday, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Details
- Title High Visibility: The Professional Guide to Celebrity Marketing
- Author Philip Kotler; O'Connor; Marty Stoller
- Binding Paperback
- Pages 366
- Volumes 1
- Language ENG
- Publisher Butterworth-Heinemann, Oxford, UK
- Date March 1990
- ISBN 9780434910243 / 0434910244
- Library of Congress Catalog Number 87000503
- Dewey Decimal Code 659.2
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High Visibility: The Manufacturing and Marketing of Celebrities
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- ISBN 10 / ISBN 13
- 9780434910243 / 0434910244
- Quantity Available
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Lincoln, Lincolnshire, United Kingdom
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High Visibility: The Professional Guide to Celebrity Marketing
by Kotler, Philip
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780434910243 / 0434910244
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
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NZ$155.14FREE shipping to USA
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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
NZ$155.14
FREE shipping to USA