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From the publisher
From the rear cover
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way(R) to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.
Discover how to
- Set a realistic ad budget
- Define and position your message
- Identify and target your audience
- Create great ads for every medium
- Make an emotional connection
- Use "ad speak" effectively
Details
- Title Advertising for Dummies
- Author Gary Dahl
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 336
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, NJ
- Date 2007-01-01
- Illustrated Yes
- Features Glossary, Illustrated, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470045831 / 0470045833
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
- Library of Congress Catalog Number 2006936762
- Dewey Decimal Code 659.1
About the author
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Advertising for Dummies
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Advertising for Dummies
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Advertising For Dummies
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Advertising For Dummies
by Dahl, Gary
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- Paperback
- ISBN 10 / ISBN 13
- 9780470045831 / 0470045833
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