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Advertising for Dummies
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Advertising for Dummies Paperback - 2007 - 2nd Edition

by Gary Dahl

From the publisher

Includes index.

From the rear cover

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way(R) to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

Details

  • Title Advertising for Dummies
  • Author Gary Dahl
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, NJ
  • Date 2007-01-01
  • Illustrated Yes
  • Features Glossary, Illustrated, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780470045831 / 0470045833
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
  • Library of Congress Catalog Number 2006936762
  • Dewey Decimal Code 659.1

About the author

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

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