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Electronic Commerce: Strategies and Models for Business-To-Business Trading
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Electronic Commerce: Strategies and Models for Business-To-Business Trading Paperback - 2001

by Paul Timmers; Timmers


From the publisher

E-Commerce ist ein sich rapide entwickelnder Bereich, der viel Raum fr Spekulation ber Mglichkeiten und Vorteile l t. Der Internet-Handel wird entweder als Ergnzung zu traditionellen Modellen gesehen oder als vllig neue Art der Geschftsabwicklung. Eines ist jedoch sicher: bisher ist nur wenig bekannt ber erfolgreiche Marketingstrategien im Handel zwischen Unternehmen - einem in der Tat gr eren Geschftsbereich als der Handel zwischen Unternehmen und Endverbraucher. Gesttzt auf fundierte, tiefgreifende Forschung untersucht dieses Buch strategische Marketinganstze auf der Basis von Marketingtheorie und internationalen Fallstudien. Die systematische Analyse von Internet-Handelsmodellen ermglicht jedem Unternehmen, seine Transaktionen besser zu organisieren und zu erkennen, wo seine Einnahmequellen liegen. (10/99)

Details

  • Title Electronic Commerce: Strategies and Models for Business-To-Business Trading
  • Author Paul Timmers; Timmers
  • Binding Paperback
  • Edition New Ed
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Chichester
  • Date 2001-05-08
  • Features Bibliography
  • ISBN 9780471498407 / 0471498408
  • Weight 0.92 lbs (0.42 kg)
  • Dimensions 8.92 x 6.04 x 0.64 in (22.66 x 15.34 x 1.63 cm)
  • Dewey Decimal Code 658.800

About the author

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.

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Electronic Commerce: Strategies and Models for Business-to-Business Trading
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Electronic Commerce: Strategies and Models for Business-to-Business Trading

by Timmers, Paul

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Electronic Commerce: Strategies and Models for Business-to-Business Trading (Wiley Series in Information Systems)

by Timmers, Paul

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Electronic Commerce: Strategies and Models for Business-To-Business Trading
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Electronic Commerce: Strategies and Models for Business-To-Business Trading

by Timmers, P.

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ISBN 10 / ISBN 13
9780471498407 / 0471498408
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Electronic Commerce: Strategies and Models for Business-To-Business Trading
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Electronic Commerce: Strategies and Models for Business-To-Business Trading

by Timmers, P.

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Paperback
ISBN 10 / ISBN 13
9780471498407 / 0471498408
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John Wiley & Sons, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780471498407
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Electronic Commerce: Strategies and Models for Business-to-Business Trading
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Electronic Commerce: Strategies and Models for Business-to-Business Trading

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Electronic Commerce : Strategies and Models for Business-to-Business Trading
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Electronic Commerce : Strategies and Models for Business-to-Business Trading

by Timmers, Paul

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Electronic Commerce: Strategies and Models for Business-To-Business Trading
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Electronic Commerce: Strategies and Models for Business-To-Business Trading

by Paul Timmers

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Electronic Commerce: Strategies and Models for Business-to-Business Trading
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Electronic Commerce: Strategies and Models for Business-to-Business Trading

by Timmers, Paul

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ISBN 10 / ISBN 13
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