Nonprofit Essentials: Major Gifts Paperback - 2006 - 1st Edition
by Walker
Summary
First line
What Is a Major Gift?
From the rear cover
"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
Details
- Title Nonprofit Essentials: Major Gifts
- Author Walker
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 240
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2006-04-01
- Features Index, Table of Contents
- ISBN 9780471738374 / 0471738379
- Weight 0.92 lbs (0.42 kg)
- Dimensions 9.98 x 7.08 x 0.63 in (25.35 x 17.98 x 1.60 cm)
- Library of Congress subjects Fund raising, Nonprofit organizations - Management
- Dewey Decimal Code 658.152
Media reviews
Citations
- Reference and Research Bk News, 11/01/2007, Page 107
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