Consumers and Services Paperback - 1998 - 1st Edition
by Mark Gabbott; Gillian Hogg
From the rear cover
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features
- a synthesis of current literature in the areas of consumer behaviour and services marketing
- a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail
- internationally authored cases from US, Scandinavia, and Europe
"This looks like an interesting book that will fit well into two increasingly popular subject areas."
--Dr E. M. Jacobs, Sheffield University Management School
"It is a much needed contribution in the field of service sector marketing."
--B. R. Lewis
Details
- Title Consumers and Services
- Author Mark Gabbott; Gillian Hogg
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 284
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 1998-06-29
- ISBN 9780471962694 / 0471962694
- Weight 0.93 lbs (0.42 kg)
- Dimensions 9.01 x 6.01 x 0.7 in (22.89 x 15.27 x 1.78 cm)
- Library of Congress subjects Consumer behavior, Customer relations
- Library of Congress Catalog Number 97045612
- Dewey Decimal Code 658.812
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