Description:
UsedGood. No DJ. Cover has minor wear and old price tag on back. Sharpie mark on page edge. Clean pages.
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From the rear cover
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies. The authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs. Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability. This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.
Details
- Title Power Pricing
- Author Hermann Simon; Robert J. Doan
- Binding Hardcover
- Edition Sixth Printing
- Pages 384
- Volumes 1
- Language ENG
- Publisher Free Press, New York, New York, U.S.A.
- Date 1997-02
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780684834436 / 068483443X
- Weight 1.26 lbs (0.57 kg)
- Dimensions 9.66 x 6.38 x 1.24 in (24.54 x 16.21 x 3.15 cm)
- Library of Congress subjects Pricing
- Library of Congress Catalog Number 96028203
- Dewey Decimal Code 658.816
Media reviews
Citations
- Booklist, 02/01/1997, Page 914
About the author
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Power Pricing: How Managing Price Transforms the Bottom Line
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Power Pricing
by Simon, Hermann; Doan, Robert J.
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Free Press, 1997. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Power Pricing
by Simon, Hermann; Doan, Robert J.
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Power Pricing
by Simon, Hermann; Doan, Robert J.
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Power Pricing
by Hermann Simon; Robert J. Doan
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Power Pricing
by Hermann Simon; Robert J. Doan
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Free Press, 1997. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Power Pricing
by Simon, Hermann; Doan, Robert J.
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Power Pricing
by Simon, Hermann, Doan, Robert J
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Power Pricing
by Simon, Hermann, Doan, Robert J
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- ISBN 10 / ISBN 13
- 9780684834436 / 068483443x
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Power Pricing
by Simon, Hermann, Doan, Robert J
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- ISBN 10 / ISBN 13
- 9780684834436 / 068483443x
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