Description:
Free Press, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780684866451
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Stock Photo: Cover May Be Different
Brand Leadership Building Assets in an Information Economy Hardcover - 2000
by David A.; Joachimsthaler, Erich Aaker
First line
In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.
Details
- Title Brand Leadership Building Assets in an Information Economy
- Author David A.; Joachimsthaler, Erich Aaker
- Binding Hardcover
- Publisher Free Press, The, New York
- Date 2000
- ISBN 9780684866451
More Copies for Sale
![Brand Leadership](https://d3525k1ryd2155.cloudfront.net/f/451/866/9780684866451.OL.0.m.jpg)
Stock Photo: Cover May Be Different
Brand Leadership
by Aaker, David A.
- Used
- Hardcover
- Condition
- Used
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780684866451 / 0684866455
- Quantity Available
- 1
- Seller
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Lincoln, Lincolnshire, United Kingdom
- Item Price
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NZ$7.80NZ$26.95 shipping to USA
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Item Price
NZ$7.80
NZ$26.95
shipping to USA
![Brand Leadership](https://d3525k1ryd2155.cloudfront.net/f/451/866/9780684866451.OL.0.m.jpg)
Stock Photo: Cover May Be Different
Brand Leadership
by Joachimsthaler, Erich, Aaker, David A
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780684866451 / 0684866455
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
NZ$16.18FREE shipping to USA
Show Details
Description:
Free Press. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
NZ$16.18
FREE shipping to USA
![Brand Leadership: Building Assets in an Information Economy](https://d3525k1ryd2155.cloudfront.net/f/451/866/9780684866451.OL.0.m.jpg)
Stock Photo: Cover May Be Different
Brand Leadership: Building Assets in an Information Economy
by Joachimsthaler, Erich,Aaker, David A.
- Used
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780684866451 / 0684866455
- Quantity Available
- 1
- Seller
-
Hemel Hempstead, Hertfordshire, United Kingdom
- Item Price
-
NZ$36.36NZ$63.42 shipping to USA
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Description:
Free Press, 2000-06-05. Hardcover. Like New. 2.9977 cent in x 23.3822 cent in x 15.7880 cent in. name inside. otherwise a fine copy.
Item Price
NZ$36.36
NZ$63.42
shipping to USA