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Brand Success: How the World's Top 100 Brands Thrive and Survive Paperback - 2011
by Matt Haig
Brand success equals business success. To achieve this goal, Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, illuminating collection.
Details
- Title Brand Success: How the World's Top 100 Brands Thrive and Survive
- Author Matt Haig
- Binding Paperback
- Edition First edition
- Pages 304
- Volumes 1
- Language ENG
- Publisher Kogan Page, New Delhi
- Date 2011-05-31
- Features Bibliography, Index, Table of Contents
- ISBN 9780749462871 / 0749462876
- Weight 0.84 lbs (0.38 kg)
- Dimensions 8.48 x 5.48 x 0.66 in (21.54 x 13.92 x 1.68 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Advertising, Branding (Marketing)
- Dewey Decimal Code 658.827
Media reviews
Citations
- Choice, 12/01/2011, Page 0
- Reference and Research Bk News, 08/01/2011, Page 68
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Brand Success: How the World's Top 100 Brands Thrive and Survive
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