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How Advertising Works: The Role of Research
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How Advertising Works: The Role of Research Paperback - 1998 - 1st Edition

by John Philip Jones (Editor)

First line

In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?"

Details

  • Title How Advertising Works: The Role of Research
  • Author John Philip Jones (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, USA
  • Date 1998-06-10
  • ISBN 9780761912415 / 076191241X
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.03 x 6.01 x 0.9 in (22.94 x 15.27 x 2.29 cm)
  • Library of Congress subjects Advertising, Advertising - Research
  • Library of Congress Catalog Number 98-8871
  • Dewey Decimal Code 659.1

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How Advertising Works: The Role of Research (Graduate Survival Skills)
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research (Graduate Survival Skills)

by Jones, J.P. (ed)

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241x
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Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761912415
Item Price
NZ$5.28
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research

by Jones, John Philip

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241x
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$5.28
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780761912415
Item Price
NZ$5.28
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research

by Jones, John Philip

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241x
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$5.28
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761912415
Item Price
NZ$5.28
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research

by Jones, John Philip (ed)

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241X
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$5.28
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:076191241X
Item Price
NZ$5.28
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research (Graduate Survival Skills)
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research (Graduate Survival Skills)

by Jones, J. P. (ed.)

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241X
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.08
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:076191241X
Item Price
NZ$10.08
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research (Graduate Survival Skills)
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research (Graduate Survival Skills)

by Jones, J. P. (ed.)

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241x
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.08
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780761912415
Item Price
NZ$10.08
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research (Graduate Survival Skills)
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research (Graduate Survival Skills)

by Jones, J. P. (ed.)

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241x
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$10.08
NZ$26.95 shipping to USA

Show Details

Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780761912415
Item Price
NZ$10.08
NZ$26.95 shipping to USA
How Advertising Works: The Role of Research (Graduate Survival Skills)
Stock Photo: Cover May Be Different

How Advertising Works: The Role of Research (Graduate Survival Skills)

  • Used
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ISBN 10 / ISBN 13
9780761912415 / 076191241x
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How Advertising Works : The Role of Research

How Advertising Works : The Role of Research

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241X
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SAGE Publications, Incorporated, 1998. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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JONES: HOW ADVERTISING (P) WORKS: THE ROLE OF RESEARCH: The Role of Research (Graduate Survival...
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JONES: HOW ADVERTISING (P) WORKS: THE ROLE OF RESEARCH: The Role of Research (Graduate Survival Skills)

by Jones, John Philip

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780761912415 / 076191241X
Quantity Available
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San Diego, California, United States
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SAGE Publications, Inc, 1998-06-10. Paperback. New. New. In shrink wrap. Looks like an interesting title!
Item Price
NZ$134.45
NZ$9.10 shipping to USA