Description:
New. In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monit Paperback - 1999
by Susan Bridge
Details
- Title Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monit
- Author Susan Bridge
- Binding Paperback
- Edition First Paperback
- Pages 264
- Volumes 1
- Language ENG
- Publisher Routledge, Armonk, NY
- Date 1999-10-31
- Features Bibliography, Index
- ISBN 9780765603166 / 0765603160
- Weight 0.89 lbs (0.40 kg)
- Dimensions 8.92 x 5.98 x 0.77 in (22.66 x 15.19 x 1.96 cm)
- Ages 18 to 18 years
- Grade levels 13 - 13
- Dewey Decimal Code 070
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Susan Bridge
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- 9780765603166 / 0765603160
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Bridge, Susan
- New
- Paperback
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- New
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- Paperback
- ISBN 10 / ISBN 13
- 9780765603166 / 0765603160
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Exeter, Devon, United Kingdom
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M E Sharpe Inc, 1999. Paperback. New. 264 pages. 9.00x6.25x0.75 inches.
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Susan Bridge
- New
- Paperback
- Condition
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- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765603166 / 0765603160
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Southport, Merseyside, United Kingdom
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NZ$87.35NZ$20.95 shipping to USA
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Paperback / softback. New. Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Susan Bridge
- New
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- New
- ISBN 10 / ISBN 13
- 9780765603166 / 0765603160
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Uxbridge, Greater London, United Kingdom
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NZ$95.99NZ$16.83 shipping to USA
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells
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Stock Photo: Cover May Be Different
Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Bridge, Susan
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765603166 / 0765603160
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Exeter, Devon, United Kingdom
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NZ$111.87NZ$21.06 shipping to USA
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M E Sharpe Inc, 1999. Paperback. New. 264 pages. 9.00x6.25x0.75 inches.
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NZ$111.87
NZ$21.06
shipping to USA
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Bridge, Susan
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Newport Coast, California, United States
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NZ$132.45FREE shipping to USA
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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NZ$132.45
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Stock Photo: Cover May Be Different
Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
by Bridge, Susan
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765603166 / 0765603160
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San Diego, California, United States
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NZ$185.10NZ$9.07 shipping to USA
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Routledge. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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