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The Science and Art of Branding
Stock Photo: Cover May Be Different

The Science and Art of Branding Hardcover - 2008

by Giep Franzen; Sandra E. Moriarty


From the publisher

Includes bibliographical references (p. 529-554) and index.

Details

  • Title The Science and Art of Branding
  • Author Giep Franzen; Sandra E. Moriarty
  • Binding Hardcover
  • Pages 558
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2008-10-01
  • Features Bibliography, Index
  • ISBN 9780765617903 / 0765617900
  • Weight 2.71 lbs (1.23 kg)
  • Dimensions 10 x 7 x 1.25 in (25.40 x 17.78 x 3.18 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Branding (Marketing), Consumer behavior
  • Library of Congress Catalog Number 2007047066
  • Dewey Decimal Code 658.827

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2009, Page 132
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The Science and Art of Branding
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The Science and Art of Branding

by Franzen, G. and Moriarty, S.

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M. E. Sharpe, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780765617903
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The Science and Art of Branding
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The Science and Art of Branding

by Franzen, Giep

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The Science and Art of Branding

The Science and Art of Branding

by Franzen, Giep; Moriarty, Sandra E.

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The Science and Art of Branding
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The Science and Art of Branding

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The Science and Art of Branding
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The Science and Art of Branding

by Giep Franzen

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The Science and Art of Branding
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The Science and Art of Branding

by Franzen, Giep/ Moriarty, Sandra

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ISBN 10 / ISBN 13
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M E Sharpe Inc, 2008. Hardcover. New. 575 pages. 10.25x7.25x1.50 inches.
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