Gift Giving: A Research Anthology Hardcover - 1996 - 1st Edition
by Cele Otnes (Editor)
From the rear cover
Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
Details
- Title Gift Giving: A Research Anthology
- Author Cele Otnes (Editor)
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 248
- Volumes 1
- Language ENG
- Publisher Popular Press, Bowling Green, OH
- Date 1996-01-01
- Features Dust Cover
- ISBN 9780879727055 / 0879727055
- Weight 1.23 lbs (0.56 kg)
- Dimensions 9.32 x 6.02 x 0.87 in (23.67 x 15.29 x 2.21 cm)
- Library of Congress subjects Gifts, Ceremonial exchange
- Library of Congress Catalog Number 96015304
- Dewey Decimal Code 394
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