Description:
Paperback / softback. New. This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
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Qualitative Research in Digital Environments: A Research Toolkit Paperback - 2016
by Alessandro Caliandro; Alessandro Gandini
Details
- Title Qualitative Research in Digital Environments: A Research Toolkit
- Author Alessandro Caliandro; Alessandro Gandini
- Binding Paperback
- Edition Paperback
- Pages 240
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2016
- Features Bibliography, Index
- ISBN 9781138188693 / 1138188697
- Weight 0.95 lbs (0.43 kg)
- Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
- Library of Congress subjects Qualitative research, Digital media - Research - Methodology
- Library of Congress Catalog Number 2016027626
- Dewey Decimal Code 001.42
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Qualitative Research in Digital Environments: A Research Toolkit
by Alessandro Caliandro
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QUALITATIVE RESEARCH IN DIGITAL ENVIRONMENTS: A RESEARCH TOOLKIT
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Qualitative Research in Digital Environments: A Research Toolkit
by Caliandro, Alessandro/ Gandini, Alessandro
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Qualitative Research In Digital Environments: A Research Toolkit
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Qualitative Research in Digital Environments: A Research Toolkit
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