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Marketing Communications: A European Perspective Paperback -

by Patrick de Pelsmacker; Maggie Geuens; Stephen Robbins

Details

  • Title Marketing Communications: A European Perspective
  • Author Patrick de Pelsmacker; Maggie Geuens; Stephen Robbins
  • Binding Paperback
  • Pages 584
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • ISBN 9781292327891 / 1292327898
  • Weight 2.38 lbs (1.08 kg)
  • Dimensions 10.39 x 7.6 x 0.94 in (26.39 x 19.30 x 2.39 cm)

About the author

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. He has co-authored textbooks on marketing communications and marketing research techniques.

Maggie Geuens is Professor of Marketing at Ghent University. Her research interest is in advertising, branding and consumer behaviour, and she has published in top-tier journals in these fields.

Joeri Van den Bergh is co-founder and managing partner of InSites Consulting, a global research agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings.

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Marketing Communications

by Stephen Robbins Patrick De Pelsmacker

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Marketing Communications 7e

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Marketing Communications

by De Pelsmacker Patrick

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Marketing Communications

Marketing Communications

by Joeri Van Den Bergh

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key
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Marketing Communications: A European Perspective

by De Pelsmacker, Patrick/ Geuens, Maggie/ Van Den Bergh, Joeri

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Pearson, 2021. Paperback. New. 7th edition. 584 pages. 10.43x7.68x0.98 inches.
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Marketing Communications: A European Perspective

by De Pelsmacker, Patrick/ Geuens, Maggie/ Van Den Bergh, Joeri

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
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Pearson, 2021. Paperback. New. 7th edition. 584 pages. 10.43x7.68x0.98 inches.
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MARKETING COMMUNICATIONS

by DE PELSMACKER PATRICK

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USA Edition . Brand New. New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I ""Special Note"" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability.
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