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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Hardcover - 2008

by Gerald Zaltman; Lindsay H. Zaltman

From the publisher

Includes bibliographical references (p. 209-219) and index.

Details

  • Title Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
  • Author Gerald Zaltman; Lindsay H. Zaltman
  • Binding Hardcover
  • Edition First Edition
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date April 22, 2008
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781422121153 / 1422121151
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.23 x 6.44 x 1.05 in (23.44 x 16.36 x 2.67 cm)
  • Library of Congress subjects Metaphor, Consumer behavior
  • Library of Congress Catalog Number 2007040116
  • Dewey Decimal Code 658.834

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2009, Page 131

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

by Zaltman, Gerald; Zaltman, Lindsay H.

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by Gerald Zaltman; Lindsay H. Zaltman

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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

by Gerald Zaltman; Lindsay H. Zaltman

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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

by Gerald Zaltman; Lindsay H. Zaltman

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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

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by Zaltman, Gerald; Zaltman, Lindsay H.

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

by Zaltman, Lindsay H.

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