Skip to content

Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World Hardcover - 2014

by Bill Tancer


Summary

How businesses can harness the power of online consumer reviews

More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

But some savvy businesses have figured out how to navigate—and even profit from—the new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.

Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

From the publisher

BILL TANCER is a New York Times bestselling author and the general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for Time titled “The Science of Search.” He lives in San Mateo, California.

Details

  • Title Everyone's a Critic: Winning Customers in a Review-Driven World
  • Author Bill Tancer
  • Binding Hardcover
  • Edition International Ed
  • Pages 246
  • Volumes 1
  • Language ENG
  • Publisher Portfolio
  • Date 2014-07-31
  • ISBN 9781591846383 / 1591846382
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.1 x 6.3 x 1.1 in (23.11 x 16.00 x 2.79 cm)
  • Dewey Decimal Code 658.802

About the author

Bill Tancer is the New York Times bestselling author of Click and general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC, Bloomberg, and Fox Business and has been quoted by major publications about online consumer behaviour. He previously wrote a weekly column for Time entitled "The Science of Search."
Back to Top

More Copies for Sale

Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
  • Very Good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Chicago, Illinois, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$3.83
NZ$4.96 shipping to USA

Show Details

Description:
Portfolio, 2014-10-16. Hardcover. Very Good. 1.1024 in x 8.8976 in x 6.1417 in.
Item Price
NZ$3.83
NZ$4.96 shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
New
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
3
Seller
Medford, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$4.10
NZ$6.59 shipping to USA

Show Details

Description:
Portfolio, 2014-10-16. Used - Like New. Used Like New, no missing pages, no damage to binding, may have a remainder mark.
Item Price
NZ$4.10
NZ$6.59 shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Mansfield, Massachusetts, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$5.73
NZ$5.77 shipping to USA

Show Details

Description:
Portfolio. Used - Very Good. Good shape with typical wear. Has a remainder mark. Hardcover Used - Very Good Ships fast! 2014
Item Price
NZ$5.73
NZ$5.77 shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Mansfield, Massachusetts, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$5.73
NZ$5.77 shipping to USA

Show Details

Description:
Portfolio. Used - Like New. Great shape- pages are unmarked and sharp.Has a remainder mark. Hardcover Used - Like New Ships fast! 2014
Item Price
NZ$5.73
NZ$5.77 shipping to USA
Everyone's a Critic : Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic : Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$9.09
NZ$16.53 shipping to USA

Show Details

Description:
Penguin Publishing Group. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
NZ$9.09
NZ$16.53 shipping to USA
Everyone's a Critic : Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic : Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$14.51
FREE shipping to USA

Show Details

Description:
Penguin Publishing Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
NZ$14.51
FREE shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Staten Island, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$27.58
NZ$8.25 shipping to USA

Show Details

Description:
Portfolio, 2014-10-16. Hardcover. New. 1.1024 in x 8.8976 in x 6.1417 in. This is a 1st Edition This is a hardcover book with dust jacket.
Item Price
NZ$27.58
NZ$8.25 shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$44.67
FREE shipping to USA

Show Details

Description:
UsedVeryGood. signs of little wear on the cover.
Item Price
NZ$44.67
FREE shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$44.67
FREE shipping to USA

Show Details

Description:
UsedVeryGood. Minor shelf wear
Item Price
NZ$44.67
FREE shipping to USA
Everyone's a Critic: Winning Customers in a Review-Driven World
Stock Photo: Cover May Be Different

Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9781591846383 / 1591846382
Quantity Available
1
Seller
Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
NZ$44.67
FREE shipping to USA

Show Details

Description:
UsedVeryGood. signs of little wear on the cover.
Item Price
NZ$44.67
FREE shipping to USA