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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Paperback - 2016

by Karen Tiber Leland

From the rear cover

If You Don't Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

Details

  • Title The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
  • Author Karen Tiber Leland
  • Binding Paperback
  • Pages 178
  • Volumes 1
  • Language ENG
  • Publisher Entrepreneur Press
  • Date 2016-06-14
  • Features Index
  • ISBN 9781599185897 / 159918589X
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8.9 x 5.9 x 0.5 in (22.61 x 14.99 x 1.27 cm)
  • Library of Congress subjects Entrepreneurship, Branding (Marketing)
  • Library of Congress Catalog Number 2016007150
  • Dewey Decimal Code 658.827

About the author

Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association.

Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand

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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

by Leland, Karen Tiber

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ISBN 10 / ISBN 13
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

by Leland, Karen Tiber

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Paperback
ISBN 10 / ISBN 13
9781599185897 / 159918589X
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand

by Leland, Karen Tiber

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ISBN 10 / ISBN 13
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand

by Leland, Karen Tiber

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ISBN 10 / ISBN 13
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand
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The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand

by Leland, Karen Tiber

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by Karen Leland

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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

by Leland, Karen

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