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Strategic Marketing Management - The Framework, 10th Edition Paperback - 2019
by Alexander Chernev
Chernev outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems.
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- Title Strategic Marketing Management - The Framework, 10th Edition
- Author Alexander Chernev
- Binding Paperback
- Pages 320
- Volumes 1
- Language ENG
- Publisher Cerebellum Press
- Date 2019-01-15
- ISBN 9781936572595 / 1936572591
- Weight 1.22 lbs (0.55 kg)
- Dimensions 9.25 x 7.5 x 0.67 in (23.50 x 19.05 x 1.70 cm)
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Strategic Marketing Management - The Framework, 10th Edition
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Strategic Marketing Management - The Framework, 10th Edition
by Chernev, Alexander
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Strategic Marketing Management - The Framework, 10th Edition
by Chernev, Alexander
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