Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization Paperback - 2018
by Robert D. Hisrich; Veland Ramadani
From the rear cover
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.
By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.
Details
- Title Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization
- Author Robert D. Hisrich; Veland Ramadani
- Binding Paperback
- Pages 230
- Volumes 1
- Language ENG
- Publisher Springer
- Date 2018-07-07
- Illustrated Yes
- Features Illustrated
- ISBN 9783319844060 / 3319844067
- Weight 0.78 lbs (0.35 kg)
- Dimensions 9.21 x 6.14 x 0.53 in (23.39 x 15.60 x 1.35 cm)
- Dewey Decimal Code 174.4
About the author
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by Robert D. Hisrich
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Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization (Springer Texts in Business and Economics)
by Hisrich, Robert D.
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