A New Brand World
by Stephen, Bedbury- Scott/ Fenichell-
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury,Stephen Fenichell
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- February 2003
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Penguin Books, February 2003. Trade Paperback . Used Very Good. Front and back covers have very slight edge and corner wear. Spine intact with no creasing or warping. Binding is tight and intact, pages clean and unmarked. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us… Read more about this item Item Price
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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury; Stephen Fenichell
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- 2002
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- ISBN
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Penguin Publishing Group, 2002. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
by Stephen Fenichell; Scott Bedbury
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- 2002
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Penguin Publishing Group, 2002. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust… Read more about this item Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell
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- February 2003
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Penguin (Non-Classics), February 2003. Trade Paperback Trade Paperback. Good. Light edge and corner wear. Light creases to cover. Pages still clean and tight. All orders shipped with tracking number and e-mail confirmation. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Item Price
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichell
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Bedbury, Scott, Fenichell, Stephen
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Bedbury, Scott
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichell
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London, Greater London, GBR
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Viking Press Inc.,U.S., 02/28/2002. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott
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CollectibleVeryGood. **SIGNED AND INSCRIBED BY AUTHOR** Hardcover copy is in very good, solid condition, DJ has minimal wear, unmarked text, may have ex owner inscription, a great copy. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one… Read more about this item Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Bedbury, Scott
- Condition
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- 2003-02-25
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Penguin Books, 2003-02-25. Reprint. paperback. Used:Good. Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Bedbury, Scott; Fenichell, Stephen
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott; Fenichell, Stephen
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- 2002-01-15
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Memphis, Tennessee, USA
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott
- Condition
- Used:Good
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- First Edition
- Published
- 2002-01-15
- Binding
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HOUSTON, Texas, USA
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Brand: Viking Penguin, Inc, 2002-01-15. First Edition. hardcover. Used:Good. Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury,Stephen Fenichell
- Condition
- Like New
- Published
- February 2003
- Binding
- Trade Paperback
- ISBN
- 9780142001905
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Steubenville, Ohio, USA
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Penguin Books, February 2003. Trade Paperback. Like New. No marks or writing observed in the text. Spine uncreased - appears unread. Family-owned bookshop in Steubenville, Ohio: BookMarx Bookstore. Books shipped within 24 hours. Item Price
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott; Fenichell, Stephen
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- 1/15/2002
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Viking Penguin, Inc, 1/15/2002. Hardcover. Good. 6x0x10. Hardback book in good condition, but missing dust jacket if issued one Item Price
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott; Fenichell, Stephen
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- 2003
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- Paperback
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Seattle, Washington, USA
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Penguin Group, 2003. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
NZ$9.95
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Bedbury, Scott, Fenichell, Stephen
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- Used - Good
- ISBN
- 9780142001905
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