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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

by Bedbury, Scott; Fenichell, Stephen

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
0142001902
ISBN 13
9780142001905
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About This Item

Penguin Group, 2003. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0142001902I5N00
Title
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Author
Bedbury, Scott; Fenichell, Stephen
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0142001902
ISBN 13
9780142001905
Publisher
Penguin Group
Place of Publication
E Rutherford, New Jersey, U.s.a.
Date Published
2003

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About the Seller

ThriftBooks

Seller rating:
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Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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