NY: Prentice Hall Press. Good. 1994. Tenth Printing. Softcover. Inscribed by author on title page - mild wear from handling. Some marking of text in first chapters of book. ; Large 8vo 9" - 10" tall; 304 pages .

Synopsis

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement , public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

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Details

Bookseller: tuckerstomes (US)
Bookseller's Inventory #: 59485
Title: 1001 Ideas to Create Retail Excitement
Author: Falk, Edgar A
Format/Binding: Softcover
Book Condition: Used - Good
Edition: Tenth Printing
Binding: Paperback
ISBN 10: 0132923939
ISBN 13: 9780132923934
Publisher: Prentice Hall Press
Place of Publication: NY
Date Published: 1994

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About tuckerstomes

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Glossary

Glossary

Some terminology that may be used in this description includes:

Title Page: A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
Inscribed: When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...