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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations Hardcover - 2002

by Jean-Paul Treguer

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  • Hardcover

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Palgrave, Great Britain, 2002. Hardcover. Very Good Condition/Very Good. As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. ... 172 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129. ISBN/EAN: 9780333984123. Inventory No: 251730. . 9780333984123
Used - Very Good Condition
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About the author

JEAN-PAUL TREGUER is Chief Executive Officer and Founder of Senioragency, the first international marketing network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Scandanavia and Luxembourg. He is also the CEO and founder of www.seniorplanet.fr, one of the leading European portals dedicated to the 50+ generations. Jean-Paul Treguer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic.