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50+ Marketing Marketing, Communicating and Selling to the Over 50s Generations
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50+ Marketing Marketing, Communicating and Selling to the Over 50s Generations Unknown - 2002

by Jean-Paul Treguer


Details

  • Title 50+ Marketing Marketing, Communicating and Selling to the Over 50s Generations
  • Author Jean-Paul Treguer
  • Binding unknown
  • Edition 1st Printing
  • Pages 240 x 159mm 192 pages
  • Language ENG
  • Publisher Palgrave Macmillan, Basingstoke, Hampshire, England, UK & New York
  • Date September 6, 2002
  • ISBN 9780333984123

About the author

JEAN-PAUL TREGUER is Chief Executive Officer and Founder of Senioragency, the first international marketing network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Scandanavia and Luxembourg. He is also the CEO and founder of www.seniorplanet.fr, one of the leading European portals dedicated to the 50+ generations. Jean-Paul Treguer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic.
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50+ Marketing : Marketing, Communicating and Selling to the over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing : Marketing, Communicating and Selling to the over 50s Generations

by Tréguer, Jean-Paul

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ISBN 10 / ISBN 13
9780333984123 / 0333984129
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Palgrave Macmillan. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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50+ Marketing: Marketing, Communicating and Selling to the over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing: Marketing, Communicating and Selling to the over 50s Generations

by J. Tréguer

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ISBN 10 / ISBN 13
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Palgrave Macmillan, 2002. Hardcover. Good. Slight signs of wear on the cover. Edition 2002. Ammareal gives back up to 15% of this book's net price to charity organizations.
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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780333984123 / 0333984129
Quantity Available
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Palgrave Macmillan. Used - Very Good. Very Good condition. Acceptable dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

by Jean-Paul Treguer

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780333984123 / 0333984129
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Palgrave Macmillan, 2002-09-06. Hardcover. Good.
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NZ$19.60
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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

by Jean-Paul Treguer

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780333984123 / 0333984129
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Palgrave, Great Britain, 2002. Hardcover. Very Good Condition/Very Good. As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. ... 172 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129. ISBN/EAN: 9780333984123. Inventory No: 251730. . 9780333984123
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NZ$13.35
NZ$38.93 shipping to USA
50+ Marketing : Marketing, Communicating and Selling to the over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing : Marketing, Communicating and Selling to the over 50s Generations

by Tréguer, Jean-Paul

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780333984123 / 0333984129
Quantity Available
1
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Mishawaka, Indiana, United States
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Palgrave Macmillan. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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NZ$21.65
FREE shipping to USA
50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Stock Photo: Cover May Be Different

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

by Treguer, Jean-Paul; Jean-Paul Treguer

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  • Hardcover
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ISBN 10 / ISBN 13
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Description:
Basingstoke, Hampshire, England, UK & New York: Palgrave, 2002. 1st Printing. Hardcover. Like New/Like New. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. Bob Thomas/Stone (Illustration). 172 pp. An excellent, spotlessly clean copy and dust jacket! Clean, fresh, sharp, tight, essentially flawless copy and dust jacket with crisp pages and clean text.
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