The 80% Minority: Reaching the Real World of Women Consumers -(SIGNED)- by Yaccato, Joanne Thomas -(signed)-; with Judy Jaeger - 2003

Unknown Publisher. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Viking Books, 2003. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Viking Canada, 2003. Hardcover. Good.

Viking Canada. Used - Good. Bargain book!

Viking Canada, 2003. Pages: 241; Weight: 1lb 1.9oz; Size: 9.4" x 6.3" x 0.9". Jacket has light rubbing, otherwise clean, unmarked, tight. . Very Good. Hard Cover. . . .

Toronto: Viking Canada, 2003. 1st . Hardcover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Used copy, but in very good condition.1" pen mark along top edge of pages. Otherwise clean and tight.

Viking Canada, 2003. Hardcover. New/New. New For More Information On Condition. Please See All Photos. If You Knew That Roughly Half Of The Population Controlled More Than Three-Quarters Of All Spending, Would You Disregard Those Consumers? Yet That Is Exactly What Happens Every Day. Although Women Control 80 Percent Of The Consumer Dollars Spent, Studies From A Wide Range Of Industries Reveal That Women Consumers Feel They Are Not Taken As Seriously As Men. There Is A Huge Gulf Between The Way Women Feel They Ought To Be Treated By Businesses And Marketers, And The Way They Are Actually Treated. Although Women Are Society's Biggest Consumers, Involved In More Than Three-Quarters Of All Purchases, They Continue To Feel Like A Minority. How Can This Be, Given The Purchasing Power Of Women? Why Do Businesses Fail To Meet The Needs Of Their Most Important Consumers? And What Must They Do To Capture The Women's Market? In The 80% Minority, Joanne Thomas Yaccato Shows What Companies Must Do… Read More

Toronoto, ON: Viking Canada/Penquin Group, 2003. First Edition, First Printing . Hardcover. Fiine/Fine. 8vo - over 7¾" -. A book about better meeting the needs of women consumers. 224 pp. plus: Endnotes, Index. Book specific bookmark laid in. Book has lightly rubbed tail of spine, ow it is as new. FlatSIGNED in black ink by Joanne Yaccato. Bookseller's Inventory # 172275.