Details
-
Title
Absolut Book: The Absolut Vodka Advertising Story
-
Author
Richard W. Lewis
-
Illustrator
Color and b/w Illustrations
-
Binding
Paperback
-
Edition
Later Printing
-
Condition
Used - Very Good
-
Pages
288
-
Volumes
1
-
Language
ENG
-
Publisher
Journey Editions, Boston
-
Date
1996
-
Illustrated
Yes
-
Features
Illustrated, Index
-
Bookseller's Inventory #
0829069
-
ISBN
9781885203298 / 1885203292
-
Weight
3.35 lbs (1.52 kg)
-
Dimensions
11.5 x 9 x 0.7 in (29.21 x 22.86 x 1.78 cm)
-
Library of Congress Catalog Number
2012305477
-
Dewey Decimal Code
659.196
About Vashon Island Books Washington, United States
Biblio member since 2003
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Vashon Island Books is located on Vashon Island an idylic country setting just a short ferry ride from Downtown Seattle. We are a quality internet bookstore for readers & collectors. We have a select, diverse stock that is constantly changing and growing. We do the majority of our business over the Net and are committed to providing professional service. With 30 plus years combined bookselling experience and knowledge Vashon Island Books provides a trustworthy and respected outlet for your book buying needs
Terms of Sale:
We accept payment via Credit card, check, money order, and *PayPal* (vashonbooks@comcast.net) . Payment with order. Check (US$ only/US Bank), PayPal or Credit Card (Visa, M/C, AMEX. Discover). 7-day return only if not as described (you must notify us immediately on upon receipt of any problem). DJs Brodarted. We pack carefully. Shipping: U.S.: $4.00 1st volume, $2.00 each additional volume via book rate. Priority Mail minimum $7.95 (large/heavy cost more). UPS also available at extra cost.
Browse books from Vashon Island Books
Summary
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
From the publisher
Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.
From the rear cover
The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the "absolute" quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness.
Media reviews
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."—the New York Times
Citations
- Booklist, 10/01/1996, Page 311
- Library Journal, 09/01/1996, Page 203
About the author
Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.