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Absolut Book.
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Absolut Book. Paperback - 1996

by Lewis, Richard W.


Summary

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

From the publisher

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

Details

  • Title Absolut Book.
  • Author Lewis, Richard W.
  • Binding Paperback
  • Edition Later Printing
  • Pages 274
  • Language EN
  • Publisher Tuttle Publishing, Boston
  • Date 1996-10-15
  • ISBN 9781885203298

Media reviews

"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."—the New York Times

About the author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.
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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W.

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ISBN 10 / ISBN 13
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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W.

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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W

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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W.

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ISBN 10 / ISBN 13
9781885203298 / 1885203292
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Absolut Book : The Absolut Vodka Advertising Story

Absolut Book : The Absolut Vodka Advertising Story

by Richard W. Lewis

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Absolut Book : The Absolut Vodka Advertising Story

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Absolut Book : The Absolut Vodka Advertising Story

Absolut Book : The Absolut Vodka Advertising Story

by Richard W. Lewis

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ISBN 10 / ISBN 13
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Absolut Book.: The Absolut Vodka Advertising Story

Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W.

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781885203298 / 1885203292
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Absolut Book.: The Absolut Vodka Advertising Story
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Absolut Book.: The Absolut Vodka Advertising Story

by Lewis, Richard W

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ISBN 10 / ISBN 13
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Absolut Book : The Absolut Vodka Advertising Story
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Absolut Book : The Absolut Vodka Advertising Story

by Lewis, Richard W

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ISBN 10 / ISBN 13
9781885203298 / 1885203292
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