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The Advertising Business: Operations, Creativity, Media Planning, Integrated
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications Paperback - 1999 - 1st Edition

by Jones, John Philip

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SAGE Publications, Inc, 1999-02-10. Paperback. New. New inside and Out! Clean & Crisp Pages w/No markings. Excellent book..(Fast Shipping)!
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From the publisher

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank′ of theory and practice for advertising students and professionals.

First line

I began thinking about agency management early in my career.

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