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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications Paperback - 1999 - 1st Edition
by Jones, John Philip
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- Paperback
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Details
- Title The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
- Author Jones, John Philip
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition New
- Pages 560
- Volumes 1
- Language ENG
- Publisher SAGE Publications, Inc
- Date 1999-02-10
- Bookseller's Inventory # 200920044
- ISBN 9780761912392 / 0761912398
- Weight 1.64 lbs (0.74 kg)
- Dimensions 9 x 6 x 1.14 in (22.86 x 15.24 x 2.90 cm)
- Library of Congress subjects Advertising, Advertising - United States
- Library of Congress Catalog Number 98-40120
- Dewey Decimal Code 659.1
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From the publisher
First line
I began thinking about agency management early in my career.